Employers are planning to use flexible benefits programmes to support their efforts to attract, retain and engage key talent says Mercer Marsh Benefits.
- A third (33%) of Middle East companies surveyed plan to introduce a more flexible benefits programme in the next 2 years
- Top objectives are to remain competitive (56%), improve employee engagement (55%) and retain employees (54%)
- Most (72%) of employers who have introduced more flexible benefits believe that they achieved their organization’s objectives
- Two thirds (66%) of employers with more flexible benefits plans say their overall costs are either lower (43%) or the same (23%) after having implemented their programme
Many employees in the Middle East are offered little or no choice in their workplace employee benefits but participants in a survey by Mercer Marsh Benefits have indicated that the region is likely to see an increased prevalence of Flexible Benefits programs in the near future. A third (33%) of participants from the Middle East stated that they planned to implement a program to provide employees with more benefits choices in the next 2 years.
The information from the 2014 EMEA Employee Choice and Benefits survey examines the role that employee choice plays in organizations’ group benefits programmes, analyzing responses from 636 employers across 17 countries. For the first time, Middle East based employers played a leading role in the survey with 54 (8.5%) participants from the region. Middle East participants were mainly based in either the UAE (46%) or Saudi Arabia (51%). The information in the survey allows companies to benchmark their benefits programme against other organisations as well as understand the role of employee choice and flexible benefits.
Middle East survey participants indicated that around the majority (69%) do not offer any benefits choice at all to their employees currently, and those that do offer choice tend to do so through voluntary benefits add-ons (19%). This suggests that the Middle East is lagging significantly behind the wider EMEA region in offering employee choice in benefits, and in particular Western Europe where more than half (53%) now do so.
The survey also indicates that employees respond positively to being offered more flexibility. Overall, employees who have been given benefits choices are more satisfied with their benefits choice programmes, with three quarters (76%) of respondents reporting a positive employee response to a flexible benefits programme’s introduction.
For employers, a more flexible benefits approach is all about better meeting the needs of their employees, and in so doing becoming an employer of choice with happier more motivated employees. “Remaining competitive in the market place” is cited as the most significant driver for offering choice in employee benefits (56%) followed by “improving employee engagement” (55%) and “retaining employees” (54%) (see fig.1). Financial drivers appear to be less important: “Reducing/controlling company contribution to cost of benefits” was cited by 11% of respondents, although, having said that, 43% of respondents said that their overall benefits cost were lower after having introduced flexible benefits with a further 23% saying it was cost neutral.
Those employers who have already started offering more employee choice report that they they have achieved their goals. 72% of companies reported that, overall, their employee choice programme has met organisational objectives.
According to Steve Clements, a Partner at Mercer based in Dubai, “This survey shows that although what constitutes employee choice varies significantly by country, benefits flexibility seems to be gaining favour with employers and employees alike as both seek to obtain maximum value from the benefits package”
“The Middle East market conditions now appear to be right for the adoption of more flexible benefits; diverse workforces, a desire to differentiate and expand benefits offerings, and high benefits cost inflation. We can see from the responses that the vast majority of employers say that offering choice is helping them meet their organisational objectives. Likewise, they report that their employees have responded positively to benefits choice. So it really is a win-win and there is now a momentum behind more employers moving in this direction in the near future. Our expectation is that this trend will continue to accelerate. Being better able to meet the diverse needs of the Middle East workforce is going to become a key weapon as the war for talent hots up again”.
Steve Clements adds, “More and more companies in other regions are experiencing the virtues of offering employees a choice of benefits and seeing the potential long term cost savings to the company. The Middle East, however, has not seen the same prevalence of flexible benefits thus far. This is likely due to the absence of tax incentives to provide benefits through salary sacrifice in this part of the world, and also a perception that providers in the market are not ready for flexible benefits. However with some early adopters already having implemented flexible benefits in the region, this survey indicates that many other employers are set to follow the trend”.
Notes to editors
*What constitutes choice varies by country. For the purposes of this report, “employee choice” is defined as employees being able to control the benefits they receive through comprehensive flexible benefits programmes (usually a programme combining core employer-paid benefits with optional employee-paid benefits such as allowing staff to reduce their core benefit provision in return for additional take-home pay), through benefit choices (ie. exchanging some or all of their existing employer-provided benefits for other benefits or an increased level of cover in an existing area) or voluntary benefits (products, insurances, and services that they can buy with their own money at discounted prices).
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Mercer Marsh Benefits provides clients with a single source for managing the costs, people risks, and complexities of employee benefits. The network is a combination of Mercer and Marsh local offices around the world, plus country correspondents who have been selected based on specific criteria. Our benefits experts located in 135 countries and servicing clients in more than 150 countries, are deeply knowledgeable about their local markets. Through our locally established businesses, we have a unique common platform which allows us to serve clients with global consistency and locally unique solutions.
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