Mercer City Attractiveness Index

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“An ideal city is one which succeeds in reconciling the various sectors and activities that take place (traffic, living working and leisure requirements); which safeguards civic rights; which ensures the best possible living conditions; which reflects and is responsive to the lifestyles and attitudes of its inhabitants; where full account is taken of all those who use it, who work or trade there, who visit it, who seek entertainment, culture, information, knowledge, who study there.” - The European Urban Charter, The Council of Europe
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Globalization is challenging cities to inform, innovate, and compete to foster the kind of citizen satisfaction that attracts both people and investment – the keys to a city’s success.

With two in every three people likely to be living in cities or other urban centres*, there is an increasingly pressing need to ensure that our cities have the qualities of an attractive city to sustain healthy population and economic growth.

In fact, the appeal of cities as a place to live, work and visit is a key aspect of a city’s attractiveness and should be seen as the most important pre-condition for the future economic success of the city.

How Attractive Your City?

Key questions city leaders should be asking -


Today’s cities are engaged in a global competition when it comes to the qualities that mark them as attractive. How do the best keep winning?

Travel the world with us, as we hear from leaders of several global cities that have shown excellence on international talent and business rankings; and explore the various decisions and initiatives that have taken them to their success, and their vision for the future. 

Auckland,    Frankfurt,    Zurich,    Dusseldorf,    Copenhagen,    Vienna,    Singapore


Mercer City Attractiveness Index

It is more necessary than ever for city leaders to have a clear understanding of how well they are doing to realize the goal of being competitive economically, socially, culturally and environmentally, for now and for the future.

More than 200 metrics enabling to monitor your city through KPI’s and gauging 
its attractiveness against other cities

The Mercer City Attractiveness Index provides cities with a solution to monitor their KPIs on their city attractiveness against both international and local cities to highlight strengths, weaknesses, opportunities, and threats. This helps city leaders to:

In the journey to be more competitive globally, better visibility into city attractiveness can help city leaders to better assure their long-term economic success.

How Can We Help?

How attractive is your city as a place for a talented workforce to want to live, or for a global business to set up operations? Mercer's City Attractiveness solutions can help.

Speak to Mercer now

Workforce and Careers Services and Products

As the leading provider of data on quality of living and Cost of living, Mercer advises municipalities by using a holistic approach that addresses the goals of progressing towards excellence and attracting both multinational companies and globally mobile talent by improving the elements that are measured in its Quality of Living survey.

*Source: World Urbanization Prospects: The 2018 Revision 


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