How to Bring Your Benefits Communication into the Digital Age

The constant advancements in technology open up a wide variety of new choices for people, helping us build our own digital world. We can now do our weekly shopping in fully automated grocery stores that rely on cameras and sensors to track what shoppers remove from the shelves, and what they put back. The rise of the Internet of Things (IoT) has personalized our homes by allowing devices to “talk” to each other. An example of this is a smart fridge with a built-in camera that displays the contents of the fridge on smartphones, which is another way technology makes shopping for groceries more convenient.

Businesses know that employees enjoy and make full use of computers and smartphones outside of work, so with change happening all around us, why is the way we communicate benefits not changing?

This is a topic I discussed at the recent 2018 Employee Benefits event in Singapore, and I’ll go into further detail about it here.

Today, employees want new ways of working and an experience that offers just–in-time, intuitive digital access, personalization, and wellness. But that isn’t easy. HR departments are under increasing pressure to not only design cost effective and attractive benefit programs, but also to deliver them in ways that demonstrate they truly care.

Marla Arnall
by Marla Arnall

Communications and Branding Leader, Mercer Marsh Benefits

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