Growth economies are only as strong as the people that comprise them. The success of a business is traditionally measured by profits and losses, customer acquisitions, monthly sales and other data that shows where value is being lost or created. Success, however, is directly impacted by the productivity—and health—of a business’ employees. Every individual employee contributes to the success or failure of entire teams, departments and divisions. Each person counts. Businesses must evolve beyond the tendency to treat employees as a collective workforce of anonymous faces and job titles, and see them as individuals with specific skills, personalities and unique health and well-being needs—both physical and emotional. Simply stocking healthy snacks in the kitchen or giving an employee a birthday card isn’t an effective health initiative or psychological boost for most employees.
Businesses in growth economies gain a competitive edge when they employ workers who feel appreciated as individuals. Attending to the health and well-being needs of every employee (and their loved ones) is a powerful means of communicating respect. Providing employees with access to benefits that genuinely serve their needs and sense of purpose will strengthen their connection to, and appreciation for, the surrounding professional community. In fact, that connection is no longer limited to isolated businesses or economies. A new generation of highly educated workforces throughout growth economies is leveraging unprecedented access to digital technologies—and connectivity—to drive demands for higher standards in the workplace. In particular, developed economies are leading a global conversation about universal employee concerns and workplace expectations—including better health and well-being services, financial wellness programs, professional development and educational support opportunities, and work-related risk management practices.
Businesses regularly scale to meet increased consumer and client demands, but often neglect to provide individual employees, within expanding workforces, basic support for a healthy work environment (e.g., adequate work stations—ergonomic and supportive chairs, proper monitors, for instance—employees need to be healthy and productive). Issues like unhealthy workspaces can be easily rectified with individual attention. Employers must address these critical details. The negative impact unhealthy employees have on productivity levels, efficiency and the bottom line are well documented. For employers, unhealthy employees pose risks not only to the current workforce, but also to potential hires and possibly future leaders of the business.